FarmUpNZ Clothing Info

Kia ora we are Ben and Nikki Purua, the whānau (family) behind FarmUpNZ.

Farming isn’t just what we do. It is the life we have built together and the life we are proud to share with our family. Our Māori heritage has shaped who we are, teaching us the importance of whānau, caring for the whenua (land), and looking after the people around us.

Every day we anre out on the farm, raising our family, working hard, and sharing the real highs and lows of rural life. FarmUpNZ was created from our passion for farming, our culture, and our desire to inspire others to be proud of where they come from.

Whether it’s through our clothing, our social media, or the stories we share, we hope to bring people together, celebrate New Zealand farming, and encourage the next generation to chase their dreams while staying connected to their roots.

Thank you for being part of our journey. We couldn’t do it without the incredible community that supports us.